{
    "title": "Back to School, Back to Glow",
    "modified_at": "2026-09-30 20:03:22",
    "published_at": "2025-07-07 20:19:00",
    "url": "https://neta-comunica.prezly.com/back-to-school-back-to-glow",
    "short_url": "http://prez.ly/LBId",
    "culture": "es_MX",
    "language": "ES",
    "subtitle": "Conoce los esenciales de skincare de la mano de Sephora",
    "slug": "back-to-school-back-to-glow",
    "body": "<p>Este a&ntilde;o, el regreso a clases no solo es con mochilas, sino con toda la actitud, el estilo y la frescura del verano. Te presentamos una selecci&oacute;n de <em>beauty heroes</em> de <strong>Sephora</strong> que har&aacute;n que las ma&ntilde;anas de tareas y <em>selfies</em> sean a&uacute;n m&aacute;s &eacute;picas.</p><p><em><strong>Beauty Line-Up</strong></em></p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/903c1bd1-5972-4f2c-ae56-9a537dfad5d9/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-903c1bd1-5972-4f2c-ae56-9a537dfad5d9\"\n                data-id=\"903c1bd1-5972-4f2c-ae56-9a537dfad5d9\"\n                data-original=\"https://cdn.uc.assets.prezly.com/903c1bd1-5972-4f2c-ae56-9a537dfad5d9/-/inline/no/image_processing20250703-8-bfdop0.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/903c1bd1-5972-4f2c-ae56-9a537dfad5d9/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><em><strong>Too Faced Better Than Sex Mascara Deluxe </strong></em><br>\u200bVolumen de pasarela que dura desde el caf&eacute; hasta el timbre final. F&oacute;rmula sin parabenos ni gluten, &iexcl;perfecta para empezar el d&iacute;a con mirada de impacto!</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/3c235f85-2913-43ea-91d1-9a1bc4de30f0/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-3c235f85-2913-43ea-91d1-9a1bc4de30f0\"\n                data-id=\"3c235f85-2913-43ea-91d1-9a1bc4de30f0\"\n                data-original=\"https://cdn.uc.assets.prezly.com/3c235f85-2913-43ea-91d1-9a1bc4de30f0/-/inline/no/image_processing20250703-8-ljytap.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/3c235f85-2913-43ea-91d1-9a1bc4de30f0/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><em><strong>Too Faced Kissing Jelly Raspberry</strong></em><br>\u200b<em>Gloss&nbsp;</em>h&iacute;brido ultra brillante que deja labios jugosos y nada pegajosos. Perfecto para un <em>look</em> dulce y listo para la <em>selfie</em> del primer d&iacute;a.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/d48d5ac8-59c5-479b-b091-712e2d4b9a49/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-d48d5ac8-59c5-479b-b091-712e2d4b9a49\"\n                data-id=\"d48d5ac8-59c5-479b-b091-712e2d4b9a49\"\n                data-original=\"https://cdn.uc.assets.prezly.com/d48d5ac8-59c5-479b-b091-712e2d4b9a49/-/inline/no/image_processing20250703-8-imcexw.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/d48d5ac8-59c5-479b-b091-712e2d4b9a49/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><em><strong>Benefit Hoola Wave Original Cream Bronzer</strong></em><br>\u200bBronceado natural para que no se extra&ntilde;en las vacaciones en la playa. Aplicaci&oacute;n en crema y f&aacute;cil de difuminar con los dedos, para un efecto <em>glowy </em>a prueba de reportes.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/f9f8eb09-3160-4f0d-a7e1-c2d7114df701/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-f9f8eb09-3160-4f0d-a7e1-c2d7114df701\"\n                data-id=\"f9f8eb09-3160-4f0d-a7e1-c2d7114df701\"\n                data-original=\"https://cdn.uc.assets.prezly.com/f9f8eb09-3160-4f0d-a7e1-c2d7114df701/-/inline/no/image_processing20250703-8-mgnlem.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/f9f8eb09-3160-4f0d-a7e1-c2d7114df701/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><em><strong>Huda Beauty Easy Bake Loose Powder Pound Cake</strong></em><br>\u200bPolvo suelto con aroma dulce que fija el <em>makeup</em> sin apagar el <em>glow</em> de la ma&ntilde;ana; ideal para los retoques a la hora del receso.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/58ed6535-bdc6-4d19-9988-5e70a4997b51/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-58ed6535-bdc6-4d19-9988-5e70a4997b51\"\n                data-id=\"58ed6535-bdc6-4d19-9988-5e70a4997b51\"\n                data-original=\"https://cdn.uc.assets.prezly.com/58ed6535-bdc6-4d19-9988-5e70a4997b51/-/inline/no/image_processing20250703-8-5s1lpz.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/58ed6535-bdc6-4d19-9988-5e70a4997b51/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><em><strong>Rare Beauty Soft Pinch Dewy Liquid Blush Happy</strong></em><br>\u200bRubor l&iacute;quido con efecto jugoso que dura todo el d&iacute;a y da ese color s&uacute;per <em>healthy</em>. F&oacute;rmula liviana y fresca.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/f1eea729-0d74-4eeb-a88e-6b29b88432ea/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-f1eea729-0d74-4eeb-a88e-6b29b88432ea\"\n                data-id=\"f1eea729-0d74-4eeb-a88e-6b29b88432ea\"\n                data-original=\"https://cdn.uc.assets.prezly.com/f1eea729-0d74-4eeb-a88e-6b29b88432ea/-/inline/no/image_processing20250703-8-84tawz.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/f1eea729-0d74-4eeb-a88e-6b29b88432ea/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><em><strong>Valentino Born in Roma Donna y Uomo Intense</strong></em><br>\u200bDos fragancias para iniciar el d&iacute;a con toda la actitud. Para ellas, con un toque femenino floral que celebra su personalidad fuerte y moderna; y para ellos, una mezcla intensa de vainilla Bourbon, lavanda y vetiver resistente a las clases de educaci&oacute;n f&iacute;sica.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/b2337503-ebff-4c77-9256-5629a21be005/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-b2337503-ebff-4c77-9256-5629a21be005\"\n                data-id=\"b2337503-ebff-4c77-9256-5629a21be005\"\n                data-original=\"https://cdn.uc.assets.prezly.com/b2337503-ebff-4c77-9256-5629a21be005/-/inline/no/image_processing20250703-8-2oq2l5.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/b2337503-ebff-4c77-9256-5629a21be005/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><em><strong>K18 Molecular Repair Leave-In Mask</strong></em><br>\u200bA nadie le gusta regresar a clases con el cabello da&ntilde;ado. Esta mascarilla sin enjuague repara el cabello en solo 4 minutos. Ideal para restaurar el brillo tras el paso del verano.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/717d4d0c-5e2b-4691-9769-1999f8f4760e/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-717d4d0c-5e2b-4691-9769-1999f8f4760e\"\n                data-id=\"717d4d0c-5e2b-4691-9769-1999f8f4760e\"\n                data-original=\"https://cdn.uc.assets.prezly.com/717d4d0c-5e2b-4691-9769-1999f8f4760e/-/inline/no/image_processing20250703-8-lklhho.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/717d4d0c-5e2b-4691-9769-1999f8f4760e/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><em><strong>Aveda Be Curly Advanced Enhance Cream</strong></em><br>\u200bHora de lucir los rizos desde la primera campanada con esta crema que define rizos y combate el <em>frizz</em>. Perfecta para esas ma&ntilde;anas que necesitan menos esfuerzo y m&aacute;s &ldquo;<em>wow</em>&rdquo;.</p><p>Convierte el <em>Back to School</em> en un <em>Back to Beauty</em> de la mano de <strong>Sephora</strong> y esta rutina nude con labios jugosos, pesta&ntilde;as dram&aacute;ticas y un rubor natural, perfecta para que cada clase termine con todo el <em>power</em>.</p><p>Descarga las im&aacute;genes <a href=\"https://drive.google.com/drive/folders/1pZ0AWXARVXDdDAsAoEhv2yes0RvwWMQC?usp=sharing\"><strong>aqu&iacute;</strong></a>.</p><hr /><p><strong>Acerca de Sephora M&eacute;xico&nbsp;</strong><br>\u200b<br>\u200bUna revolucionaria empresa de retail de belleza. Desde sus inicios en Paris 1970, <strong>SEPHORA</strong> ha ido cambiando durante a&ntilde;os los rostros de las prestigiosas empresas de cosm&eacute;ticos. La compa&ntilde;&iacute;a fue adquirida por el grupo LVMH Louis Vuitton Mo&euml;t Hennessy en 1977 lanzando su primer concepto innovador en 1998, su atm&oacute;sfera din&aacute;mica de venta abierta al p&uacute;blico evolucion&oacute; al fusionar la libertad de experimentar e interactuar con los productos guiados por expertos en belleza.<br>\u200b<br>\u200bHoy en d&iacute;a las tiendas de&nbsp;<strong>SEPHORA</strong>&nbsp;cuentan con m&aacute;s de 140 marcas de clase mundial, incluyendo producto cl&aacute;sico, colecciones emergentes y la marca privada de&nbsp;<strong>SEPHORA Collection</strong>, y cuentan con m&aacute;s de 14,000 productos &uacute;nicos en maquillaje, cuidado de la piel, fragancias, cuidado del cabello y mucho m&aacute;s.<br>\u200b<br>\u200b<strong>SEPHORA</strong> es el centro de educaci&oacute;n de belleza que ofrece consultor&iacute;a personalizada en la Beauty Station, una variedad de servicios complementarios y personalizados realizados por nuestros expertos de belleza, junto con la mejor tecnolog&iacute;a de la industria. &nbsp;<br>\u200b<br>\u200bEn octubre del 2011 <strong>SEPHORA</strong> lleg&oacute; a M&eacute;xico con su primera tienda en el centro comercial Antara Fashion Hall en CDMX y a lo largo de estos 13 a&ntilde;os ha abierto 44 tiendas en la Rep&uacute;blica Mexicana, entre ellas el primer Outlet. Adem&aacute;s de sus tiendas f&iacute;sicas, SEPHORA cuenta con E-commerce y su programa de lealtad Beauty Rewards, convirti&eacute;ndose en el principal destino de belleza en el mundo.</p><hr /><p><strong>Contactos de Prensa e Influencer Marketing</strong></p><p><strong>Sephora M&eacute;xico</strong><br>\u200b<br>\u200b<strong>Alejandra Sa&ntilde;udo<br>\u200b</strong>alejandra.sanudo@sephora.com<br>\u200b<br>\u200b<strong>C&eacute;sar Carranza</strong><br>\u200bcesar.carranza@sephora.com &nbsp;</p><div class=\"release-content-contact\" id=\"contact-912f4727-5713-4de0-a4c8-e297db212d43\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/7e4ca516-746d-4a21-9710-9918a3a85701/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Sa&uacute;l Lomel&iacute; Guerrero\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Sa&uacute;l Lomel&iacute; Guerrero</strong>\n        <em class=\"release-content-contact__description\">Managing Director, NETA COMUNICA</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:saul@netacomunicacion.mx\"  class=\"release-content-contact__details-list-item-link\" title=\"saul@netacomunicacion.mx\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>saul@netacomunicacion.mx</a></li></ul>\n    </div>\n</div>",
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