{
    "title": "Steve Madden presenta \u201cBAIT & SWITCH\u201d, una campa\u00f1a que captura un verano fuera de lo planeado",
    "modified_at": "2026-09-30 19:42:27",
    "published_at": "2026-06-29 16:00:00",
    "url": "https://neta-comunica.prezly.com/steve-madden-presenta-bait-switch-una-campaa-que-captura-un-verano-fuera-de-lo-planeado",
    "short_url": "http://prez.ly/U4Pd",
    "culture": "es_MX",
    "language": "ES",
    "subtitle": "Steve Madden presenta BAIT & SWITCH, una campa\u00f1a para Verano 2026 inspirada en esos d\u00edas que cambian de rumbo constantemente y terminan siendo mejores de lo esperado. Ambientada en un destino costero donde los planes se transforman sobre la marcha, la campa\u00f1a retrata un verano marcado por la espontaneidad, el humor y una est\u00e9tica nost\u00e1lgica con actitud contempor\u00e1nea.\n\nEntre marinas, paseos improvisados y tardes que se alargan hasta la noche, BAIT & SWITCH construye una narrativa visual donde lo inesperado define el ritmo de la temporada. La campa\u00f1a apuesta por una energ\u00eda relajada y aut\u00e9ntica, capturando momentos cotidianos que evolucionan de forma natural, desde una salida por helado que se convierte en plan de todo el d\u00eda, hasta encuentros casuales que terminan en noches interminables.",
    "slug": "steve-madden-presenta-bait-switch-una-campaa-que-captura-un-verano-fuera-de-lo-planeado",
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Sandalias, acabados en rafia y elementos llamativos se integran en una colecci&oacute;n dise&ntilde;ada para acompa&ntilde;ar d&iacute;as c&aacute;lidos y planes cambiantes, manteniendo un equilibrio entre nostalgia y actualidad.<br>\u200b<br>\u200bEl elenco de la campa&ntilde;a refleja esa misma naturalidad, con una presencia fresca y despreocupada que conecta con el esp&iacute;ritu libre del verano. Cada imagen transmite una sensaci&oacute;n de movimiento constante, donde el estilo acompa&ntilde;a la improvisaci&oacute;n sin perder personalidad.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/b1116f79-113e-41a2-8794-258075ad3ea1/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-b1116f79-113e-41a2-8794-258075ad3ea1\"\n                data-id=\"b1116f79-113e-41a2-8794-258075ad3ea1\"\n                data-original=\"https://cdn.uc.assets.prezly.com/b1116f79-113e-41a2-8794-258075ad3ea1/-/inline/no/image_processing20260526-8-lg879o.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/b1116f79-113e-41a2-8794-258075ad3ea1/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>En la colecci&oacute;n para mujer, Steve Madden presenta siluetas que reinterpretan c&oacute;digos cl&aacute;sicos del verano desde una mirada moderna. La sandalia ANNIKA incorpora un kitten heel que eleva el estilo playero con un enfoque sofisticado, mientras que la sandalia TRACIE retoma una est&eacute;tica nost&aacute;lgica a trav&eacute;s del color y la diversi&oacute;n. Por su parte, la sandalia CHARMER con tiras propone versatilidad para transitar f&aacute;cilmente entre el d&iacute;a y la noche, y el sneaker DEGREE introduce un contraste inesperado con dobles agujetas y detalles de estoperoles.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/a665cb80-d2ef-46df-9027-7e79be67d15e/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-a665cb80-d2ef-46df-9027-7e79be67d15e\"\n                data-id=\"a665cb80-d2ef-46df-9027-7e79be67d15e\"\n                data-original=\"https://cdn.uc.assets.prezly.com/a665cb80-d2ef-46df-9027-7e79be67d15e/-/inline/no/image_processing20260526-8-g04n54.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/a665cb80-d2ef-46df-9027-7e79be67d15e/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Para hombre, la sandalia LEON mantiene una l&iacute;nea relajada y funcional, pensada para acompa&ntilde;ar cualquier plan espont&aacute;neo que surja durante el d&iacute;a.<br>\u200b<br>\u200bCon BAIT &amp; SWITCH, Steve Madden presenta una visi&oacute;n del verano donde la flexibilidad marca el ritmo, los cambios de planes forman parte de la experiencia y el estilo se convierte en un elemento natural de cada momento.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4d6b49d2-9c3d-4dcc-917f-c183dea79de1/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-4d6b49d2-9c3d-4dcc-917f-c183dea79de1\"\n                data-id=\"4d6b49d2-9c3d-4dcc-917f-c183dea79de1\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4d6b49d2-9c3d-4dcc-917f-c183dea79de1/-/inline/no/image_processing20260526-8-9ewi2.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4d6b49d2-9c3d-4dcc-917f-c183dea79de1/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<a href='https://cdn.uc.assets.prezly.com/deaf0edc-3b73-4b2f-9a3b-bd7d04deee29/-/inline/no/steve-madden-presenta-bait-switch-una-campaa-que-captura-un-verano-fuera-de-lo-planeado-images.zip' class='release-content-attachment' id='attachment-deaf0edc-3b73-4b2f-9a3b-bd7d04deee29' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='deaf0edc-3b73-4b2f-9a3b-bd7d04deee29'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>DESCARGAR IM&Aacute;GENES</strong>\n        <em class='release-content-attachment__subtitle'>steve-madden-presenta-bait-switch-una-campaa-que-captura-un-verano-fuera-de-lo-planeado-images.zip - 465 MB</em>\n    </span>\n</a><div class=\"release-content-contact\" id=\"contact-8d8c0319-d96a-4990-8c1c-8ad5a44f7499\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/7e4ca516-746d-4a21-9710-9918a3a85701/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Sa&uacute;l Lomel&iacute; Guerrero\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Sa&uacute;l Lomel&iacute; Guerrero</strong>\n        <em class=\"release-content-contact__description\">Managing Director, NETA COMUNICA</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:saul@netacomunicacion.mx\"  class=\"release-content-contact__details-list-item-link\" title=\"saul@netacomunicacion.mx\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>saul@netacomunicacion.mx</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-5b92e55c-1574-43e7-ba01-95a833149f5f\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/8501e5d6-cf0f-4a2f-af44-6e0d3c883383/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Irving Balbuena\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Irving Balbuena</strong>\n        <em class=\"release-content-contact__description\">PR &amp; Communications Director, NETA COMUNICA</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:irving@netacomunicacion.mx\"  class=\"release-content-contact__details-list-item-link\" title=\"irving@netacomunicacion.mx\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>irving@netacomunicacion.mx</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-4dfa3880-b47c-45ca-9653-d6bd1d2caafb\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/202ffd50-717a-472b-af2a-53a5627a7384/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Dar&iacute;o Modotti\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Dar&iacute;o Modotti</strong>\n        <em class=\"release-content-contact__description\">PR Advisor, NETA COMUNICA</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:dario@netacomunicacion.mx\"  class=\"release-content-contact__details-list-item-link\" title=\"dario@netacomunicacion.mx\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>dario@netacomunicacion.mx</a></li></ul>\n    </div>\n</div>",
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